суббота, 28 марта 2009 г.

Business Idea: Advertising on benches

Advertising is for all and always. The question is the effectiveness and cost. In choosing the competent target audience cost of any advertising will pay off very quickly.

In every town need new benches. This question has always addressed the citizens in the administration. But, as often happens, the budget is not sufficient funds, and residents suffer from a shortage of places to relax on the streets and stops the city.

The idea of this business is - you sign a contract with the producer of outdoor seating. Take permit from the city or area for the installation of benches on the streets, squares and courtyards of the beloved city. Believe me, the administration is always going to meet you - you are free from a pile of problems. Only now, the shops - your property. If skillfully negotiate with the management, leasing the land under this most shops will be minimal or even no.

The profit you'll receive from the date of such advertisement under the benches. For example, you have five or six shops near the university and the major solid numbers posted at each telephone company, which prepares reports, courses and diplomas. Students do not have to feverishly look for a phone number each time before the session, but the company guaranteed the inflow of orders.

Or, for example, on a bench is an inscription: «This set up shop deputy Pupkin. Enjoy your holiday ». I think the top of this deputy will begin to rise sharply. Or: someone from the family wants to perpetuate the memory of a friend, who had a different world. The inscription then is: «Here liked to relax mister xxx».

Ideas for placement of advertisements mass. At the same time still need to take account of this important moment as a protection against vandalism. Like our people and portraits razrisovat attributed obscene words. Because print advertising is done on plain paper and put a banner under plexiglas.

Investment in this business about are: benches value (from $ 200 and above), permit administration, banner printing, installation / disassembly and maintenance of clean (this will require a team of installers). Typically, for mounting / dismounting banners recruited students, who are paid at the rate of the quantity and quality of work performed.

Another cost of the project is its own advertisement and / or advertising sales manager for a product that will look for clients and enter into contracts with third party advertisers.

Easy to calculate the cost price. Feel free to add your own mark here, depending on your region and the competition - it will be part of your profit.

In large cities, the idea has gradually begun to be implemented. On average, city-millionniku cost of such advertising on one or three benches - 2 50$. per month, for four to six - 2 30$. for each location, more than six benches - 2 00$. Typically, advertisers instantly feel the impact of this type of advertising, and quite happy to go on a contract extension.

This idea is good business as a self-start business and to expand services of existing advertising.

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